Gen Ys refuse to cook lunch and dinner or waste hours on a grocery shop, and spend a large portion of their weekly food allowance on top restaurants.
When it comes to food and eating habits, they have carved out their own set of rules.
These are the findings of an independent report published by Roy Morgan, which discovered today’s young adults would return to a store up to three times per week to carry a basket rather than push the dreaded trolley.
On top of that, they favour low-sugar, low-carb, low-calorie meals.
Ben Doolan, the founder of Brisbane-headquartered home delivery service FivePointFour, said this information helped him understand his clientele better.
According to the findings, Gen Yers are “lifestyle focused” and want their food to be easy, but not greasy and healthy.
“Their relationship with food mirrors that of the rich and famous,” Doolan said.
“They either eat food that helps them achieve their ideal body or they eat out like a superstar.”
During the week their food needs to be convenient, affordable and help them with their weight.
“One of the interesting results from the research we conducted was that healthy diet and weight loss was more important to our customers than ‘taste’,” he said
While meal providers like FivePointFour are catering for this group's weekly meals, fine dining restaurants are cashing in on the weekends.
"For Gen Ys, there’s a huge difference between what they spend on food at home compared with going out," Doolan said.
