Funday Natural Sweets has launched into Coles supermarkets across the country, with its core products Fruity Snakes, Sour Peach Hearts and Raspberry Gummy Frogs now available at Coles checkouts.
Founded by Daniel Kitay in 2021, Funday offers healthier versions of lolly shop favourites with all-natural, gluten-free flavours and no added sugars or sugar alcohols, using natural ingredients like chicory root fibre, soluble fibre from tapioca and stevia for sweetness.
Kitay said Coles had shown its dedication to innovation by prioritsing the ‘better for you’ product category.
“We are excited to partner with Coles and introduce our range of delicious and better for you lollies, providing Coles customers with a healthy treat at the checkout. We look forward to sharing the joy and adding a bit of fun to Coles shopping experience,” said Kitay.
The ranging follows a shift favouring the ‘better for you’ category, as major supermarkets look to replace confectionery at checkouts with healthier food choices.
Funday’s range of nostalgic goodies now stocked at Coles checkouts with a 50g pack for RRP $4.50.
