• Tammy Fry, international marketing director of The Fry Family Food Co.
    Tammy Fry, international marketing director of The Fry Family Food Co.
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Queensland’s Fry Family Food Co will now form part of the LiveKindly Co portfolio, as it joins forces with the global collective of plant-based heritage and start-up brands. LiveKindly Co is backed by a $200 million founders’ funding round and aims to become one of the world’s largest plant-based food companies.

The Fry Family Food Co is the only company headquartered in Australia under the LiveKindly Co umbrella, where the team will bring 30 years of experience across local and global value chains in plant-based meat alternatives, as well as over 60 products, to the organisation.

Tammy Fry, international marketing director of The Fry Family Food Co, said the team was thrilled to be part of this new company that is “going to revolutionise the plant-based food market in Australia”.

“This relationship with the LiveKindly Co. is the Fry’s vision continued,” said Fry.

“The partnership gives Fry’s the opportunity to bring to scale quality plant-based food products, which means we reach more customers and change more hearts and minds.”

LiveKindly Co is led by a global team of industry experts with a wealth of experience from companies such as Unilever, Nestle, Firmenich and Ferrero.

LiveKindly Co board of directors and founder Roger Linehard said the company’s approach is to offer a path forward in transforming the global food industry.

“Our team has built a new formula for success by bringing innovation, experience, resources, and scale throughout the plant-based value chain,” said Linehard.

“It started with bringing together like-minded founders who share a vision for smarter, sustainable living, and allows the food industry to better align around the evolving values of consumers who are focused on climate change, animal welfare, and human health.”

Brands under the LiveKindly Co portfolio offer consumers non-GMO, plant-based meat alternatives, such as The Fry Family Food Co. and LikeMeat. The company has an equity stake in vertically integrated player of non-GMO, plant-based ingredients Puris Holding, making LiveKindly one of the only companies in the plant-based sector to own and operate the entire value chain of production.

The founders’ round of funding will be used for further acquisitions, scaling the current plant-based food portfolio of brands and investments.

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