US company Generation NEXT Franchise Brands has licensed its robotic frozen yogurt vending technology and franchise concept, Reis & Irvy’s, to a business and marketing development company in the Australian market.


Australia joins Canada, Oman and Israel as Reis & Irvy’s fourth market. The agreement represents approximately $18 million in robot sales that will see at least 500 robots roll out over the next five years.


Late last year, Generation NEXT Franchise Brands launched its international licensing program for the Reis & Irvy’s franchise concept, which was launched in the United States in April of 2016.


The high-tech robotic vending machines dispense servings of frozen yogurt, ice cream and sorbet, topped with six toppings in under 60 seconds.


Reis & Irvy’s has grown to over 235 franchisees representing approximately 1100 pending robot installations, according to Generation NEXT. The company says it has contract commitments for an additional 2300 robots.


Heading up the Australia rollout are Troy and Michelle Bingham, who will become ambassadors for the Reis & Irvy’s brand and its expansion in the market.


“We were looking for a business that could generate annuity income, require minimal time and staff once set up, and was in a sector that we knew we could grow over the next 10 to 15 years,” Troy Bingham said.


“The patented robotics, seamless payment, marketing interactivity, and cloud-based reporting on the supply chain ticked all the boxes.


“We see frozen yogurt as just the first of many other robotic and technology solutions to come.”


Generation NEXT Franchise Brands chairman Nick Yates said, “The market in Australia loves frozen yogurt and has seen steady growth in consumption over the last five years. We believe our product will find a way to disrupt the retail sector.”


The company’s global partners are Dannon YoCream on logistics, Stoelting Food Service which created the first soft-serve machine for Dairy Queen, and Pitney Bowes on installation and national servicing.