• Frosty Boy has launched a new line of beverage mixes.
    Frosty Boy has launched a new line of beverage mixes.
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Frozen treat manufacturer, Frosty Boy has unveiled its new beverage premix line,  ‘The Art of Blend’, at the Fine Food Australia expo in Melbourne.

The company says the new range is pitched at the QSR industry and does not require milk.

It can be used in frappes and slushies, or as a hot beverage and also retailers can customise their offerings by adding fruits, flavouring, toppings, syrups, or just water to the powders.

The range also has no artificial colours or sweeteners, no preservatives, no trans fats, no hydrogenated oils, has live probiotic cultures, and is gluten free.

The Art of Blend range includes Aromatic Spiced Chai, Creative Yoghurt Smoothie, Finest Belgian Chocolate, Exquisite White Chocolate, Premium Mocha Latte, Velvet Dairy Frappe Base and Original Iced Coffee.

The company says it has its eye on the growing beverage market with the new launch. Frosty Boy Australia CEO Dirk Pretorius says the beverage market has grown more than 10 per cent since 2009 and food service products have to evolve to reflect this change in consumer trends.

“The Art of Blend draws on the synergies found in art and food. The look, the creaminess of the taste and the feel of this outstanding range really defines ‘premium’, and is a result of our significant research and development,” Pretorius said.

 “This range gives food service outlets the opportunity to provide more premium options to their customers so they can stand out further in an increasingly competitive market.”