Following its supermarket debut in Drakes stores in August, v2food has now expanded its product range to consumers, striking a deal with Woolworths to roll out in 600 stores nationwide.
The v2food mince and burgers will be available in a majority of stores as consumer demand for plant-based alternatives continues to rise.
“We’re continuing to see growth in the plant-based category, particularly in recent months as customers cook more at home and are looking for variety in their diet,” said Woolworths plant-based category manager Mauro Pisani.
“We’re excited to offer v2food within our broader range, giving Aussies a great tasting and affordable plant-based option.”
v2food founder and CEO Nick Hazell said it was an exciting milestone for the business to have the range is 600 Woolworths stores around the country.
“We now have a real chance to show Aussies how good plant-based meat can taste, helping them make food choices that are better for the planet,” said Hazell.
“I am incredibly proud of the scale that v2food has been able to achieve in such a short space of time, which is testament to the strength of our product.”
Earlier this month, v2food announced the appointment of former deputy director of CSIRO Agriculture & Food professor Martin Cole as its new chief scientific advisor.