Coopers Brewery has appointed a former hop grower, Ian Bradshaw, as its new marketing and SA/NT sales manager.
Bradshaw began his working life on his family’s hop farm in the Derwent Valley, north west of Hobart before working in sales and marketing roles nationally and internationally with beverage companies including Cascade, Boag’s, Two Dogs and Pernod Ricard.
He has been working as a regional sales manager for wine and spirits company Pernod Ricard.
“Ian will be part of the executive management team. He will lead the South Australian and Northern Territory sales teams, and will continue to develop and grow our business. He will also manage the co-ordination and execution of Coopers’ marketing activities,” Coopers national sales and marketing director, Cam Pearce, said.
Bradshaw said: “Part of my job will be to ensure that Coopers continues to grow in a challenging market, with ongoing pressures faced by the beer industry as a whole, and competition from other brewers and beverages.”
