Coca-Cola Amatil (CCA) has appointed former Bulla Dairy Foods CEO Reg Weine as managing director of SPC.
Weine headed up Bulla for four years after leading the company's marketing, sales and innovation operations for a year.
Prior to that, Weine was the director of Sales and International with Blackmores. He is also a director of the Australian Food & Grocery Council.
CCA's group managing director Alison Watkins said: "I am delighted that Reg will be joining CCA to lead our SPC business. Reg is a seasoned managing director and his very relevant consumer goods experience, particularly in marketing, sales and innovation, will add huge value to SPC during this period of transformation and return to growth.
“Reg's agribusiness experience means he understands the importance of our growers and will work collaboratively with our regional community in Shepparton.”
Weine will take up the new role on 26th May.
