Foodbank and Aussie Farmers Direct have joined forces to offer Australians another way to help less fortunate families at Christmas.
Aussie Farmers Direct will encourage its customers to buy a ‘Project Rudolph’ dinner box for a family in need, which Foodbank will then deliver nation-wide.
The box sells for $45, and contains all the ingredients for a family Christmas meal, including roast pork and a traditional Christmas pudding.
“While many of us look forward to a few days of family time, gifts and over-indulging on turkey and Christmas pudding, it is important to remember those less fortunate, particularly as approximately half a million people will rely on Foodbank’s services this Christmas,” said Jason Hincks, CEO of Foodbank Australia.
“It’s at times like this that we are reminded of the profound role food plays in our lives. It’s the essential ingredient for bringing families, friends and communities together to share and celebrate.”
Aussie Farmers Direct CEO Keith Louie said he was confident customers would embrace the initiative.
“Our customers are a generous spirited group, and I’m sure they will jump at the chance to donate a delicious, all-Aussie Christmas meal to a family doing it tough this holiday season.
“We’re very grateful to Foodbank for their support with Project Rudolph. Foodbank’s national reach and expertise means our customers’ donations will get to the people who need it most this Christmas."
The Project Rudolph food box can be bought at the Aussie Farmers Direct website until mid-December and will consist of:
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1kg Australian pork boneless leg roast
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2 x zucchini
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2 x broccoli
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1kg washed potatoes
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500g pre-packed carrots
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1 x butternut pumpkin
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300g package of Great Temptations Anzac Biscuits
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2L Aussie Farmers Direct orange juice
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800g dark Christmas cake
