The first of April 2019 has seen some creative pranking from food and beverage companies like SodaStream, Deliveroo and Domino's.
SodaStream took the opportunity to partner with American astronaut Scott Kelly to introduce a revolutionary fake technology that turns excess CO2 into sparkling water.
Kelley, who is well-known for having spent the most time in space on a single mission stars in an infomercial-style video where he gives a scientific explanation about a fake product called SodaStreamMe that is supposed to create a cure for people who suffer from excess levels of CO2, causing them to burp.
At the end of the infomercial, viewers are invited to visit a website where the prank is revealed in a video in which Scott Kelly explains burping in space is actually impossible.
Deliveroo joined in the annual fun with an announcement that it had cut all crusts from the pizzas they deliver.
The food delivery company reported that ‘no crusts’ had become the most frequent menu personalisation request from customers placing pizza orders across all of its 14 markets and due to this overwhelming anti-crust feedback, it planned to remove all pizza crust options from its app.
Deliveroo said it had experienced an outage this weekend due to an overwhelming volume of “Crustomer complaints” with London, Paris and Sydney experiencing the highest volumes of anti-crust sentiment.
The company also said “psychologists believe that this newfound resentment towards pizza crust may be one of the long-term side effects from parents’ removing the crusts on their children’s sandwiches”.
Domino’s Pizza used today’s date to introduce a fake new product they called a Candied Pepperoni Thickshake.
The company said the new shake, inspired by its most popular pizza flavour, combined candied pepperoni pieces sprinkled on top of vanilla ice cream, with an added swirl of sweet pepperoni syrup.
Domino’s joked that the shake was a perfect treat for sweet-tooth meat lovers and promised to give away 1000 of the sweet treats this week.
Other companies entering into the April Fools’ Day fun included fast food giant McDonald’s which announced the release of a pickle burger featuring “juicy, flavoursome pickles layered between melted cheese, ketchup sauce and toasted sesame seed buns”, alcohol delivery service Jimmy Brings which launched a so-called range of dog-friendly wines, and Nando’s which offered a fake cosmetic line announcement of a Peri-plum lip kit, designed to be worn before a Nando’s meal for extra flavour.
