Fonterra has reformulated its kids yoghurt in New Zealand with 40 per cent less sugar without using artificial colours, flavours or sweeteners.
The product, Anchor Uno, is the market leader with 52 per cent share in the kids’ yoghurt segment, according to Fonterra.
Anchor Uno previously contained similar levels of added sugar to its New Zealand competitors, but it now only includes added sugar through the fruit preparation.
The product also now has the lowest levels of sugar (per 100 grams) in any kids’ yoghurt brand in New Zealand, the dairy giant said.
Anchor Cultured brand manager Nicola Carroll said Anchor is committed to continuously improving its product portfolio to reduce the use of added sugars without compromising the quality, taste and texture of the product.
“We are always working on our product formulations, fine-tuning, reviewing and improving our products, prioritising ones that deliver the goodness of dairy nutrition to kids.”
Fonterra said extensive sensory research shows the new formulation is equally or more preferred than the previous recipe.
