Fine Food Australia is this year giving emerging businesses the opportunity to pitch their product or business idea to a panel of food service industry professionals.


The idea must be relevant to the foodservice industry, and all entrants will receive genuine industry insight and feedback, and one winner will win an educational opportunity within the FSAA Understanding Foodservice Program.


The new offering, which has been named The Lions’ Den, is a first for the food trade industry, according to organisers, and has been introduced “in response to the growing number of small businesses and entrepreneurs with great ideas, but limited opportunity to air them or to receive genuine industry feedback”.


The Den will take place on Fine Food Australia’s Talking Food Stage, and will feature “a formidable pack of four Lions, all of whom have leading industry insight and expertise in the foodservice and hospitality industry”, organisers say.


Facilitated by Adam Moore, Chef for Cerebos, the Lions’ are:


Sissel Rosengren: Managing Director, Food Industry Foresight

Scott Stuckmann: Business Executive Officer, Nestle Professional

Yezdi Duruwalla: Managing Director, Unilever

Dr Mirjana Prica: Managing Director, Food Innovation Australia Limited (FIAL)


The Lions’ Den s a great example of the platform that Fine Food Australia creates for those in the industry,” event director Minnie Constan says.


We’re committed to providing unique and valuable opportunities for businesses and entrepreneurs to engage with the food industry. The Lions’ Den offers a special opportunity for emerging businesses to get feedback from some of the industry’s leading experts on what it takes to succeed.”


Those wanting to apply should submit their business name, details of the product or concept they’d like to pitch, and a short paragraph explaining why they deserve a spot in the Den to Deadline for submissions is 18 August.


Find Food Australia is being held at the new ICC Sydney from 11 to 14 September.