• Source: Diversified Communications
    Source: Diversified Communications

Fine Food Australia has cancelled its 2020 trade show due to the reintroduction of stage three COVID-19 restrictions in Victoria.

The show was scheduled to take place from 7-10 September in Melbourne, however Diversified Communications managing director David Longman said despite the team’s best efforts, conditions are not right to run the event this year.

“We didn’t make this decision lightly. There are multiple industries that have relied on us running this year, however we know this is the right and safest decision to make at this point,” said Longman.

Fine Food Australia has launched a number of initiatives to support the industry during the current pandemic, including a digital content initiative called Hospitality Unites, as well as a new online B2B product directory to help facilitate businesses remotely.

“This new directory will transform Fine Food from a physical event into a vital digital tool for our 92,000+ trade buyers and our 1,000+ exhibitors,” said Longman 

“We want to ensure our buyers and exhibitors continue to connect in these extremely challenging conditions and this resource will facilitate remote business 365 days a year.”

“Our industry has been one of the hardest hit in the past few months and we’ve been inspired to see businesses pivot and transform – it’s a credit to this adaptable industry and the can-do attitude of the people we admire and work alongside.”

Fine Food Australia will have its next event from 6 – 9 September 2021 at the International Convention Centre in Sydney.

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