Either should work actually according to two new drink commercials - though it helps if you're sexy and hail from a distant land.
Take Moccona's advert for its new breakfast blend, Moccona Awaken, which launches on Sunday.
Marco, the Italian hero of the 30 second Sleeping Beauty-inspired “Wake up to something special” commercial was in Australia to help launch the new brew.
Why? Because a recent survey of Australian women shows that European men are still considered the most romantic, according to Moccona's brand owner, DE Master Blenders.
Also, as far as loving acts go, women also prefer ‘every day’ gestures – like their partner waking them up with a cup of coffee in the morning – to big, once-off acts.
DE Master Blenders says Moccona Awaken could therefore fit the bill for blokes looking to capitalise on this knowledge. It's a smoother blend than its other Classic Range of instant coffees and has been designed specifically for drinking at breakfast.
Canadian Club's latest ad, launched on April Fools Day, is more in your face. The general idea of the ad, which will air from 1 May, is that drinking the whisky RTD is “like a snowball in the face from a sexy person”.
The new “A refreshing wake up call” campaign spruiks Canadian Club's pre-mix spirit drink as a refreshing alternative to beer.
