Two food brands, Cadbury and McCormick, have taken dramatic measures to spruik their flavour credentials to the masses.
A new TV advertisement from global ingredients maker McCormick literally depicts a flavour explosion in a colourful promotion for its upcoming new product, the Flavour Shot range, a recipe base of herbs and spices in sunflower oil that aims to deliver consumers a “little pot with big flavours”.
The five varieties are Chicken Fried Rice, Chilli Con Carne, Pad Thai, Zesty Chicken Curry, and Spanish Chicken Hotpot.
Derrin Johnson, marketing mirector, McCormick Foods Australia says: “We are excited about the launch of Flavour Shots and hope this product provokes curiosity among existing users and attracts new recipe base users. We believe Flavour Shots has the potential to be the modern new way to cook midweek meals.”
Mondelez is also rolling out a new TV campaign to generate "a spirited discussion about the nation’s flavour preferences and unlock the joy of trying something different”.
In what's set to be the biggest brand campaign for Cadbury Dairy Milk in 2014, the TV ads feature thousands of blocks of Cadbury Dairy Milk in various flavours falling like dominos in a suburban street.
According to Mondelez, the visual spectacle marks an evolution for the brand and is the first to build on the success of Welcome to Joyville, bringing the joy of Cadbury Dairy Milk into the real world.
“The new campaign will bring all of the flavours in the Cadbury Dairy Milk range to life and remind people there is a flavour for everyone,” the company says.
To coincide with the launch of the new flavours and flavour celebration, Cadbury has also refreshed the packaging for all flavoured blocks in the range. Each block now includes new ‘joycons’ on the front of the packaging, designed to celebrate each different flavour and increase visibility at shelf and tempt consumers to try out the new flavour.
