Dan Murphy’s chief strategy officer Agnieszka (Agi) Pfeiffer-Smith will move into the managing director role, replacing Alex Freudmann who resigned in May.
Endeavour Group CEO Steve Donohue said Pfeiffer-Smith was an experienced executive leader with strategic, commercial, and operational expertise. Her career has included working in strategic and commercial roles in large corporates and private equity.
Pfeiffer-Smith has spent more than 10 years in the retail sector including executive general manager Safety Specialists at Wesfarmers Industrial and Safety; and general manager Strategy – Retail Development for David Jones.
She joined Endeavour Group in April 2020.
“Agi has a strong track record of driving transformation by harnessing the role that teams, technology and innovation play in delivering successful customer outcomes.
“She has been integral to defining Endeavour Group’s future path, having been a key architect behind the development and implementation of the Group’s initial strategy, following the 2021 demerger from Woolworths,” Donohue said.
Pfeiffer-Smith will remain part of Endeavour Group’s executive team.
Donohue added, “Combined with Agi’s deep understanding of the Dan Murphy’s business and the broader Endeavour Group strategy, ensures she is ideally positioned to lead Dan Murphy’s through the transformative change currently underway.”
