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DSM will showcase two new innovations, elaVida, an olive-based natural antioxidant and life’sOmega 60, a high potency DHA/EPA oil, at the Vitafoods exhibition in Geneva in May.

The new launches offer benefits to heart, joint, brain and eye health, amongst others, according to DSM.

elaVidaTM is a versatile olive polyphenol made from olives with a proprietary solvent-free process. It contains the powerful antioxidant hydroxytyrosol to supports heart health, joint health, cellular energy metabolism and helps boost the body’s own antioxidant system.

DSM will also be introducing life’sOmega 60, a new, even higher potency form of life’sOmega, which will be marketed as a 60 per cent total omega-3 product for dietary supplements.

This new form is a high concentrate DHA/EPA vegetarian omega-3 that is allergen and GMO free. Sourced from algae, its outstanding purity profile provides considerable sensory advantages with as much as twice the potency of other sources, such as krill oil, making it a very cost-effective choice, according to DSM.

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