Dip and crackers to go

Hommus maker Obela has launched a new product, Hommus To Go, that includes wholegrain rice crackers in a snack size pack for eating out and about.

Obela launched its flavoured hommus range in Australia last year, and the latest product release is being pitched as a high protein, high fibre, and gluten free snack for time-poor consumers.

“From young parents and baby boomers to students and professionals, as a nation we are juggling more roles and responsibilities than ever before. To support this, we wanted to create a tasty snack making it easy and quick to consume healthy snack options,” said Obela’s marketing manager, Adam Singles.

“We know that Australians are just as crazy about hommus as we are from the incredible response to Obela’s launch last year. We now want to make it even easier to enjoy our delightfully addictive hommus with a convenient, to go pack,” he said.

Obela Global was formed in 2011 in partnership between PepsiCo and Strauss in North America. The hommus range spans eight hommus flavours released last year, and the snack-sized product comes in three flavours: Smooth Classic Hommus, Savoury Garlic Hommus and Roasted Capsicum Hommus.

Obela Hommus To Go is available in three flavours at Woolworths with a recommended retail price of $2.99 for a 125g pack.