De Bortoli’s tree planting initiative with the 17 Trees Plant-a-Tree program has reached the milestone of planting 50,000 trees since its launch in 2020.
As part of the De Bortoli family’s mission to become a zero-waste wine company, the business has gone beyond mandatory requirements for environmentally sustainable practices.
The 17 Trees commitment required one tree be planted for every six bottles sold. The company also partnered with not-for-profit organisation Trillion Trees, which saw 48,000 trees planted in Whiteman Park and Gabbin in Western Australia for the 2021 Trillion Trees Annual Tree Planting.
The company said this achievement was due to 17 Trees collaboration with suppliers, distributors, customers, and consumers and was prompted by the devastating fires in the 2019/20 summer.
Following on from this initial success, De Bortoli has announced its official global tree planting partner One Tree Planted for the 17 Trees Plant-a-tree program. One Tree Planted works with reforestation partners across 43 countries to get trees in the ground and restore forests after fires and floods, create jobs, build communities, and protect the habitat for wildlife.
