Coopers Brewery will employ digital billboards to engage New Year revellers this year.
The company has secured a one-hour lock-out on 45 digital billboards in Australia from 11.30pm on 31 December to allow members of the public to 'shout out' to friends and family by putting their names to a series of New Year messages.
The billboards make up the entire APN digital network and are located in Federation Square in Melbourne, Kings Cross in Sydney, King George Square in Brisbane, Rundle Mall in Adelaide and Perth and Sydney Airports.
The public shout-outs will then be integrated with generic Coopers-branded shout-outs for the following three days.
Members of the public have already started visiting the Coopers site to choose a billboard location, approximate timeslot for their message to be displayed, and a Coopers beer brand template – Coopers Original Pale Ale, Coopers Sparkling Ale or Coopers Mild Ale.
They can then select from a number of pre-generated New Year’s salutations, add the name of the person to which the shout-out is dedicated, and their own name.
Shout-out messages range from ‘Happy New Year’ to ‘Will you marry me?’.
All posts will be moderated and, once approved, consumers will have the opportunity to share their billboard message via their own social media channels.
More than 11,000 shout-out opportunities will be up for grabs.
