Coopers Brewery has signed a two-year sponsorship deal with the NSW Waratahs. The deal will see Coopers become a major partner and the official beer of the Waratahs as well as NSW Suburban Rugby.
The agreement will also see Coopers continue its partnership with Merivale, one of Australia’s largest hospitality groups. Merivale is the Official Hospitality and Experience Partner of Allianz Stadium, and the neighbouring Sydney Cricket Ground.
Coopers Original Pale Ale and Mild Ale will be available at all Waratah home matches at Allianz Stadium with signage and other activations planned for game days.
For Coopers Brewery, this represents its first partnership with NSW Rugby Union - the oldest provincial rugby body in the southern hemisphere with 149 years of unique heritage.
Coopers national marketing manager Kate Dowd said New South Wales was a key market for Coopers and has been one of its strongest growth regions over the years.
“We have been looking to become involved in rugby union for some time and we wanted to do so with a partner that shares similar values to our own. Coopers is thrilled to be teaming up with the Waratahs and NSW Suburban Rugby and look forward to raising our glasses to their success both on and off the field,” said Dowd.
NSW Waratahs CEO Paul Doorn said the Waratahs were proud to be aligned with a major beer company ‘synonymous with Australian-made quality’ for the 2023 and 2024 seasons.
“We are delighted for Coopers to support our homecoming to Allianz Stadium, and our focus on a premium game day experience. Coopers will also be the Official Beer of the NSW Suburban Rugby Competition, linking strongly with our adult male and female participation base,” Doorn said.
Coopers Brewery is ranked #71 in Australia’s Top 100 Food & Drink Companies 2022 report.
