Coles has kicked off a customer trial of 'hiku' a new in-home digital device which seeks to make shopping easier.
The hiku is being trialled by 50 Coles Online customers. The device uses voice recognition to enable shoppers to create a digital shopping list at their convenience throughout the week.
The device can also scan product barcodes. The consumer can click a button to add those items to the shopping list in their Coles app and, if they choose, these are then transferred into their Coles Online shopping trolley.
Coles Online general manager, Mark Cripsey, says: “At Coles, we love to involve our customers in our innovations and developments. We’ll be working closely with our trial shoppers to develop an experience that will make shopping simpler and quicker for families across Australia.”
The trial will last two months and is being run in collaboration with Accenture.
