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eBay and Coles have forged an online grocery partnership in a global first for the online marketplace.

eBay users in Sydney, Melbourne and Brisbane can now shop from Coles’ perishable and non-perishable “everyday essentials” in several categories including pre-packed fresh food, pantry, personal care and household items.

The announcement follows hot on the heels of a recent deal between Coles and Uber Eats to home deliver a range of ready-to-eat and ready-to-heat meals.

The pricing is the same as Coles' national in-store prices, but subscribers to eBay’s membership program eBay Plus will get free delivery on orders that are $49 and over and double the number of flybuys points on all orders.

Coles Online chief executive Alister Jordan said Coles is “always looking for ways to make life easier for our customers”.

“By partnering with eBay, we are providing our customers another convenient way to access our products and have them delivered straight to their door.”

Around 40,000 Australian retailers already trade on eBay including Myer, The Good Guys and Target.

eBay Australia and New Zealand managing director Tim MacKinnon said that Coles was one of Australia’s oldest and most trusted brands, and eBay was “excited to welcome them to eBay as they broaden their online channels”.

“Both eBay and Coles share the vision of providing convenience, range and value to our customers and together we can make it even easier for Aussies to meet all their shopping needs in one place.”

Coles on eBay will offer the unattended delivery option which enables customers to have their order dropped off even if no-one is home, with further delivery options to be provided throughout the year.

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