Coles prices go even Deeper Down

Coles says its new "Deeper Down Down" campaign will result in price cuts of up to 34 per cent off many brands including Nescafe, Lipton and Sanitarium.

The company has also said it will introduce over 50 new products to Down Down, in order to “keep the cost of living down”.

“Together with some of Australia’s favourite brands, we are offering our customers Deeper Down Down prices. This means pantry staples that are already on Down Down will have their price reduced even further – with discounts up to 34 per cent on brands,” Coles chief operating officer, John Durkan said.

“Down Down is a price commitment for six months, yet the new campaign highlights that this is simply a minimum requirement and in reality, many products have been held at the lower price point for over two years.

“Now rather than the price heading back up again, Coles takes them even Deeper Down - because we know low prices make a big difference to our customers,” Durkan said.