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Coles has launched an online platform for gadgets, luxury homewares and everyday appliances. The Best Buy site is an extension of the group’s in-store Best Buys program, which is offered at around 400 Coles supermarkets and a selection of its online stores. 

Every Friday, new products will be added from existing brand partners or new brands on BestBuys.coles.com.au. Apart from some remote areas, the platform will deliver nationwide with free home delivery. 

Coles general manager for health and home Jonathan Torr said the new site will serve as an opportunity for emerging brands to showcase their products. 

“Our Coles Best Buys offer in store has proven incredibly popular with our customers over the past year, and now we’re excited to launch an online platform where customers can exclusively get an array of premium, big-ticket items online under the trusted Best Buys brand that they know and love,” said Torr. 

Products will include iPad’s, vanity mirrors, side tables and common home appliances. 

Torr added that the range will include a variety of desired products while ensuring the collection is tight knit. 

“We are looking forward to expanding our existing brand partners’ range as well as working with new suppliers to continue evolving the Best Buys offer and exciting our customers with a variety of interesting products they cannot get in store,” he said.

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