Coles has partnered with a food relief organisation to help feed struggling South Australian families.
Supermarket customers will be encouraged to buy food donation cards with values of $5, $10 or $20, which will pay for the food items in Foodbank’s warehouses and food hubs.
Foodbank provides 60 million meals to Australian families each year through a network of charity partners as well as school breakfast clubs.
However, there are still more than 8000 people in South Australia, including about 3000 children, missing out on Foodbank’s services every month.
Foodbank SA CEO Greg Pattinson said the donation cards, which will result in a range of breakfast, lunch and dinner foods reaching those who need them most, are an innovative way for Coles to contribute to the fight against hunger.
“We encourage customers to look out for these cards when they’re doing their food shopping and think about those who would otherwise go without,” Pattinson said.
Coles has been donating food and grocery items to Foodbank for more than a decade.
