Coke still flexes significant muscle when it comes to soft drink consumption in Australia according to Roy Morgan Research.
Coca Cola is undisputed leader among Australians aged 14 plus, according to the researcher, and is consumed by 3,745,000 Australians in any given seven days, with other Coke sub-brands also among the top five soft drinks.
Coca Cola is consumed by 19 per cent in an average seven days, Coca Cola Zero is consumed by eight per cent which puts it in second spot, and Diet Coke is consumed by five per cent, putting it in fourth spot.
In third place is Pepsi Max, which is is consumed by seven per cent of Australians aged 14 plus in an average seven days, and in fifth place is Schweppes Lemonade which is consumed by five per cent.
