The new Coca-Cola Life has launched with a doco-style TV commercial showing the new product getting its first public airing in Norfolk Island.
Based on the locally created ‘Let Life Surprise You’ idea, the ad captures the reactions of the remote community as they become the first Australians to get a taste of the new drink.
“With the launch of Coca-Cola Life, we want to intrigue, educate and engage consumers, and show that Coca-Cola will travel near and far to ensure our products are available for everyone,” Coca-Cola South Pacific marketing director Lisa Winn said.
“Playing on our locally-created ‘Let Life Surprise You’ concept, we chose to go somewhere Australians would least expect us.”
The commercial began rolling out last week across TV, as well as digital, cinema and mobile.
Coca-Cola Life has 35 per cent less sugar and kilojoules, compared to Coca-Cola, and is sweetened with a combination of sugar and stevia.
