Kellogg has partnered with fast food chain Doughnut Time to create a limited edition product for national release.
The Wake Me Up Before You Coco doughnut is available for two weeks, or until sold out, through Doughnut Time stores and via UberEATS with a RRP of $7.
The product is made of 'chocolate cereal milk dough', with crunchy Coco Pop clusters on top.
Kellogg’s Coco Pops brand manager Sandra Lee said working with Doughnut Time on the limited-edition creation offered child-like fun.
“We’ve seen people’s imaginations go wild with inventive and amazing creations using Coco Pops as the hero ingredient," she said.
