Cobram Estate has launched a new multi-million dollar ad campaign to spruik the quality of its Extra Virgin olive oil (EVOO).
According to the ‘Every Olive Matters’ commercial, each bottle of 375ml Extra Virgin olive oil contains the cold pressed juice from over 750 perfect olives.
The aim is to highlight the importance of individual olives in the quality, health attributes and taste of EVOO, according to Cobram Estate.
The company says that Aztec data shows that over the last three years, Australian consumption of EVOO has increased in volume by 14 per cent, while olive oil tins have decreased in volume by 26 per cent, indicating a desire for higher quality oil.
“We wanted to portray to shoppers and olive oil lovers that what goes into the bottle starts in the grove, and if you ensure quality every step of the way it rewards you on the plate with not only its taste but also with improved health benefits including antioxidants,” Cobram Estate CEO and co-founder Rob McGavin says
The integrated multi-media campaign launched nationally on Sunday 18th October.
