The first Cider Australia trust marks are appearing on craft ciders in stores as part of a national industry-led initiative, backed by the Australian Government's $50 million Export and Regional Wine Support Package.
Since launching the trust mark in October last year, 47 cider producers have signed up, where the 'back-to-earth' trust mark will feature on the producer's cans and bottles, and will allow customers to identify the cider quality and origin of ingredients.
The campaign aims to build a sustainable cider industry in Australia and establish an export market for local brands.
Cider Australia president Sam Reid said the trust mark has unified the cider community.
“The trust mark gives producers and orchardists a way to unite behind and take to market Australian grown craft cider, and I’m really proud of the work the team and industry have done to get the trust mark off the ground,” said Reid.
“We have existing producers lining up to put the trust mark on their product, as well as new producers joining Cider Australia. We’re also starting to see excitement with consumers, showing really strong, functional and emotional reasons to support Australian producers and orchadists.”
Reid said it was timely for the trust marks to be appearing on cider bottles from an export perspective due to “an increase in a consumer trend globally and in Australia” of different style ciders from different markets.
The Cider Australia trust mark is supported by levy funds from the Australian Apple Marketing Levy, managed by Hort Innovation, a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia's horticulture industry.
