Chr. Hansen Natural Colors will now operate under the name Oterra, effective immediately, as the company continues its transition to a standalone company.
The company rebrand will see the name change to the Latin word for earth, and follows several announcements from earlier in the year, including the company’s acquisition by investment organisation EQT, and its acquisition and investment in SECNA Natural Ingredients Group.
Oterra CEO Odd Erik Hansen said: “We have been producing natural colours for more than 145 years now – our new name and brand identity are rooted in this proud heritage and reflect our belief that nature provides the best ingredients.
“We help our customers meet the increasing global consumer demand for natural products by utilising the power of nature’s true colours and our unrivalled expertise in colours for food, beverage and pet food.”
Oterra board chairman Cees de Jong said the board was excited by the relaunch under the Oterra name and sees “great growth ahead for Oterra and are confident the company will accelerate its development under its new brand”.
Oterra said as part of the rebrand, its ownership and staff will remain as is.
