In another clever cross-category collaboration with its subsidiary Cadbury, Kraft has unveiled Chocolate Philadelphia, a new breed of sweet treat that is designed to top a cracker, a slice of bread or accompany fruit.
A 25g serve harbours around 78 calories, so the product is being targeted at the ‘health-conscious treat seeker’ and being positioned as “so good you’ll think it’s bad”.
It comes in two formats: a 140g single tub and a 150g pack of four mini-tubs, both with an RRP of $3.19. Chocolate Philadelphia is available in Woolworths, Coles and independent retailers nationally.
