US-based Greek-style yoghurt maker Chobani has chosen Australia as the launch market for a new range of yoghurts that are packaged in a flexible plastic pouch.
Chobani Australia managing director Peter Meek said he was excited to be pioneering this format for the company in Australia.
According to Meek, it was developed in response to consumer demand.
“Feedback from our customers was that they would love to enjoy Chobani while they’re out and about, so we’ve developed Chobani Pouches to meet that need,” Meek said.
Chobani Australia says the new packaging aims to attract young adults and fitness fans, with the range designed to fit in handbags, gym bags and lunch boxes as a spoon-free snack for people who are constantly on the go.
“Chobani Greek Yogurt Pouches are designed to meet the lifestyle needs of Australians who can now enjoy the health benefits of Greek yoghurt any time, any where,” the general sales manager for Chobani Australia, Lyn Radford, said.
The launch flavours for the pouch product are honey, blueberry and strawberry and they are available from this month from Woolworths, Coles and leading independent stores for $1.99 per 140g pouch pack.
The company is also launching two new flavours to its mainstream 170g-cup range of fat-free and low-fat yoghurts – 2 per cent fat Apricot and zero per cent fat Blackberry, available nationally from Woolworths and leading independent retailers.
