Jan Cameron may have failed in her mission to join the board of embattled infant formula company Bellamy's Organic, but two of her associates are in.


Two directors, chairman Rob Woolley and Launa Inman, have been replaced by Chan Wai-Chan and lawyer Rodd Peters.


The changes follow an ongoing leadership tussle between the company's directors and its major shareholders, following the departure of CEO Laura McBain in January.


Michael Wadley, who will act as interim chairman of the board said: “Rob has been chairman of Bellamy’s since its formation in 2007. On behalf of the Board, we would like to thank him for his contribution and wish him the best of luck in the future.”


Cameron, who co-founded adventure-wear chain Kathmandu, has a large shareholding in Bellamy's.


The changes comes amidst uncertainty over Bellamy's core market of China, due to new requirements for companies selling there to be registered with the China Food and Drug Administration (CFDA) from January 1, 2018.


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