Coca-Cola Amatil (CCA) has announced partnerships with three more Australian scaleups as part of its Xcelerate corporate venturing platform.
Three startups selected were Bellr, Snooper and Staybi. Group director of partners and growth at Amatil, Chris Sullivan, said pilots had been agreed with these three startups as part of the second phase of the company’s Xcelerate program, designed to test whether combining emerging businesses with Amatil’s established customer base and supply chain footprint would deliver shared value.
“Working with Bellr, Snooper and Staybil offers them the chance to pilot products and services in conjunction with an established business. And it gives us the opportunity to test ourselves on how we engage with the start-up community to quickly test new solutions.”
Bellr is a platform for the hospitality industry which help venues and brands attract and retain customers through dynamic venue promotions and tailored loyalty programs, leveraging the emerging trend towards an on-demand cashless economy and increasing use of mobile devices.
Snooper is a crowdsourcing platform for brands and retailers, leveraging a community of 35,000 everyday Australians to collect in-store data and share their experience with brands in real-time via an app.
Staybil drives operational efficiency by leveraging the combined power of machine learning and enhanced modern mobility with an optimisation engine that uses existing but often under-utilised enterprise data to drive improvement, increae customer satisfaction and reduce costs.
Xcelerate is part of CCA's corporate venturing platform, Amatil X, which was created in partnership with technology firm BlueChilli to “identify the best ideas to support our business of today and grow our business of tomorrow”.
The scale-ups chosen receive access to mentoring, a commercial partnership, and Coca-Cola Amatil’s new Small Supplier Payment Policy which is designed to ensure that small suppliers are not disadvantaged from longer payment terms.
“Xcelerate is a great opportunity for us to support the start-up and scale-up sectors and help grow Australia and New Zealand’s community of ideas,” Sullivan said.
“We look for the best and brightest new talent in the areas of sustainable futures, customer experience and route-to-market. We then work together to build or grow their concepts into outcomes which delight our shared customers and deliver timely, creative solutions for business,” Sullivan says.
In a worldwide trend, global food and beverage companies including Lion and Chobani in Australia, are launching incubators and accelerators, with Australian startups benefiting from the resources, expertise and mentorship provided.
