Casella Family Brands, Australia’s largest family-owned winery, has signed on as a customer of integrated logistics, trading, and order management platform Winedepot.

Launched in July, Winedepot, owned by Digital Wine Ventures, will now manage fulfillment of Casella’s entire product portfolio, including [yellow tail], Peter Lehmann, Morris of Rutherglen, and Baileys of Glenrowan.

According to Dean Taylor, CEO of Digital Wines, the new agreement with Casella is an endorsement of Winedepot’s disruptive business model.

“Casella’s Yenda winery site covers a working area of 95 acres and can store over 260 million litres of wine. At the other end of the spectrum, we also work with micro producers who hand make just a few hundred cases of wine per year.

“What this shows is that our platform caters for wine businesses of almost any scale. Having that degree of product market fit at this stage in our business cycle is very exciting.”

Flaminio Dondina, general manager of Procurement/Distribution/Strategy at Casella Family Brands, said Winedepot offered several important and measurable benefits.

“Winedepot’s network and technology offering perfectly complements our domestic distribution model with a reliable solution for small deliveries.

“Due to the scale of our business and the number of regional wineries under the Casella Family Brands’ umbrella, this partnership will add significant value to our organisation by reducing complexity, increasing operational efficiencies and improving delivery times. We look forward to a successful and long-term partnership withWinedepot,” Dondina said.

Several smaller wineries have also signed up as Winedepot customers, including Redman, Brown Hill, Gatch, and Maan.

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