Cadbury will be giving away one million chocolate products as part of its Generous Aussies campaign, celebrating its 1800 team members across Australia as well as 60 community groups and businesses, including Disability Services Australia and Deliveroo Ride partners.
The campaign recognises Australians uniting and going the extra mile over the past few months by staying home or providing essential services amid the COVID-19 pandemic.
Cadbury will provide treats to its team who “have been working tirelessly throughout the lockdown period to ensure Aussies can continue to enjoy delicious Cadbury chocolates”, and has also launched a promotion through its Facebook page for consumers to nominate their friends, colleagues or family members for going the extra mile.
“Recent events demonstrate that there really is a glass and a half in all of us,” said Cadbury ANZ director of marketing Paul Chatfield.
“It’s not about grand gestures, but about the small acts of kindness which so many Australians have shown. True to this spirit, we hope to shine a light on some of the unsung heroes who go the extra mile each day.”
Aussies ordering food through Deliveroo Editions restaurants may also be surprised to find chocolate in their order as well.