Bubs Australia will launch into the US formula market in September, with two products available on the Walmart e-commerce platform.
The Australian Goat Milk-based Toddler Formula and Grass Fed Nutritional Milk-based Toddler Formula will be released with English and Hispanic labels.
The range has also met the stringent Clean Label Purity standards, and has QR Authentication Trust Codes implemented on pack to aid with product tracking authenticity.
Bubs founder and CEO Kristy Carr said entering the US market was an important milestone in the company’s export strategy.
“The USA market for infant formula is worth $5.1 billion annually and a projected forecast growth by 2025 of four percent, and the acceptance within Walmart.com and making Aussie Bubs available through Amazon.com gives the business immediate scale access to the market,” said Carr.
“Reinforcing our quality provenance story, using out existing Bubs formulations, the Aussie Bubs range has met the USA’s highest standards of purity, with independent third-party verification from the Clean Label Project and the awards of the clean Label Purity Award.
“The evidence-based verification gives parents peace of mind in knowing that their toddler is obtaining pure nutrition free from heavy metals, pesticides, residues, plasticizers and other chemicals and toxins.”
Bubs Australia products are also available on Amazon Australia’s platform, and will further extend its Aussie Bubs range to the US Amazon e-commerce site.
