Brunswick Aces Distillery, producers of Australia's first non-alcoholic gin, has announced its equity crowdfunding campaign with Equitise, looking to raise $1 millionx as it focuses on international expansion.
Founded in 2017, Brunswick Aces has been a leader in the moderation movement in Australia during its popularity rise over the last few years. Focused on offering adult-tasting drinks and experiences for those looking to reduce or cut out alcohol, the brand is now set on accelerating its growing international presence.
Having seen growth over the last couple of years, tripling revenue between the FY21 and FY22, doubling the number of bottles sold, and tripling the size of the team, without any external investment to date, the brand is poised for international growth.
This year has already seen the distillery hit a number of new achievements and milestones post-Covid, with new bottles launched as part of a rebrand, new blends, as well as securing a national stocking listing with Dan Murphy's, and a growing presence in Vintage Cellars, Liquorland, First Choice, and independents around the country.
The brand recently won silver and bronze at the Australian Gin Awards and the Royal Australian Spirit Awards. The business was also a finalist at the Governor of Victoria Export Awards, which recognises and celebrates Victoria’s most accomplished exporters.
Co-founder and brand director, Stuart Henshall, said the next couple of years would see the business grow at an accelerated rate, with our international growth strategy in place across MENA, Europe and the U.S.
“We’re working with some of the best distributors in these markets that will enable us to take the Brunswick Aces message of inclusivity and moderation out to the world,” Henshall said.
In addition to the new export markets, the team is looking to capitalise on domestic growth opportunities with key partners, solidifying their presence across Australia as an innovator and leader in the moderation market.
Conservative forecasting shows that the team will double revenue over each of the next three financial years as the expansion plans are realised.
“Those who do choose to invest in Brunswick Aces, will not only benefit from any future financial successes but also get access to free product, exclusive events at the bar, early access to new blends, as well as discounts and deals,” Henshall said.
The expression of interest period is now open, with the raise going live within a couple of weeks, potential investors can register their interest online.
