• FDB+PKN LIVE: Brand behaving bravely forum welcomes a full crowd at Melbourne's Arts Centre.
    FDB+PKN LIVE: Brand behaving bravely forum welcomes a full crowd at Melbourne's Arts Centre.
  • Brand Opus managing director Nikki Moeschinger opens FDB+PKN LIVE breakfast forum.
    Brand Opus managing director Nikki Moeschinger opens FDB+PKN LIVE breakfast forum.
  • Brand Opus MD Nikki Moeschinger (left) with Food & Drink Business and PKN publisher Lindy Hughson.
    Brand Opus MD Nikki Moeschinger (left) with Food & Drink Business and PKN publisher Lindy Hughson.
  • Daylight Agency MD Chris Gray shares insights and examples of brands' bravery.
    Daylight Agency MD Chris Gray shares insights and examples of brands' bravery.
  • Bringing brands into the experiential space: Matthew Hurle from Brandcrush shares how.
    Bringing brands into the experiential space: Matthew Hurle from Brandcrush shares how.
  • A brave panel (L-R): Teresa Cutter, The Healthy Chef; Nicole Ohm, Brownes Dairy.; Natalie Moubarak, +hemp; Cameron Prowse, The Alternative Meat Co; and Food & Drink Business editor Kim Berry as panel moderator.
    A brave panel (L-R): Teresa Cutter, The Healthy Chef; Nicole Ohm, Brownes Dairy.; Natalie Moubarak, +hemp; Cameron Prowse, The Alternative Meat Co; and Food & Drink Business editor Kim Berry as panel moderator.
Close×

What a morning! More than 120 food and beverage, packaging, brand and marketing industry specialists came together at the annual Food & Drink Business + PKN LIVE event in Melbourne today. 

The theme this year was Brands Behaving Bravely and our speakers and panellists more than delivered on insights and experience on the topic. 

Keynote speaker Nikki Moeschinger, managing director of Brand Opus, opened the breakfast forum and set the tone with fascinating insights and advice for those brands wanting to be disruptive, meaningful and memorable. 

Managing director of the Daylight Agency Chris Gray spoke on the importance of knowing customers deeply and engaging emotionally. Consistent authentic behaviour was crucial for brands lookgin to leap into the unknown. 

Co-founder of Brandcrush Matt Hurle reminded everyone in the room that while the world may be moving to the digital space, we all still crave personal connection. Experiential marketing is on the rise for brands wanting to put themselves out in the market. 

The panel discussions featured: Cameron Prowse from The Alt Meat Co; Teresa Cutter from The Healthy Chef; Nicole Ohm from Brownes Dairy Company: and Natalie Moubarak from +Hemp. All embody building brave brands and their honesty, experiences and willingness to share what they have learned along the way were appreciated by all. 

A full recap of today's breakfast forum will be covered in both the upcoming November/December issues of Food & Drink Business and PKN.

Onward.

Packaging News

National Recycling Week has seen industry join with Planet Ark to promote recycling, including TerraCycle, which launched more than 100 new zero-waste solutions in Australia.

Federal and state environment ministers have developed a new National Waste Policy Action Plan, and aim to ban exports of waste by 2022, in moves applauded by APCO.

Oji Fibre Solutions will invest around $100m towards a new automated cardboard box plant development in Christchurch, which will replace its existing operation.