What a morning! More than 120 food and beverage, packaging, brand and marketing industry specialists came together at the annual Food & Drink Business + PKN LIVE event in Melbourne today.
The theme this year was Brands Behaving Bravely and our speakers and panellists more than delivered on insights and experience on the topic.
Keynote speaker Nikki Moeschinger, managing director of Brand Opus, opened the breakfast forum and set the tone with fascinating insights and advice for those brands wanting to be disruptive, meaningful and memorable.
Managing director of the Daylight Agency Chris Gray spoke on the importance of knowing customers deeply and engaging emotionally. Consistent authentic behaviour was crucial for brands lookgin to leap into the unknown.
Co-founder of Brandcrush Matt Hurle reminded everyone in the room that while the world may be moving to the digital space, we all still crave personal connection. Experiential marketing is on the rise for brands wanting to put themselves out in the market.
The panel discussions featured: Cameron Prowse from The Alt Meat Co; Teresa Cutter from The Healthy Chef; Nicole Ohm from Brownes Dairy Company: and Natalie Moubarak from +Hemp. All embody building brave brands and their honesty, experiences and willingness to share what they have learned along the way were appreciated by all.
A full recap of today's breakfast forum will be covered in both the upcoming November/December issues of Food & Drink Business and PKN.
Onward.
