Standards body GS1 Australia will partner with digital product content provider Brandbank to provide more marketing options for brand owners.
Brandbank will provide the standards body a digital content creation and management service which aims to complement its existing GS1 Australia Smart Media product data.
Owned by Nielsen, Brandbank provides digital product content for eCommerce, websites, mobile shopping apps, merchandising, and marketing.
The rich data model provided by Brandbank and loaded into the Smart Media service will allow retailers to build their online product catalogues to reflect the range and assortment that's typically sold in their traditional bricks and mortar stores.
“Our belief is that the management of content is a fundamental need for multi-channel businesses as ecommerce becomes a mainstream revenue engine,” Rob Tarrant, CEO of Brandbank, said.
The new workflow process will be launched in coming months and will complement GS1 Australia’s existing photography and self-managed content services.
Brand owners and manufacturers will be able to send their products to the photo studios at GS1 Australia in Sydney or Melbourne, and GS1 will professionally photograph them in a studio environment for marketing, online and shelf-space management requirements.
