An emerging player in the supermarket soft drink wars has secured the services of global retail advisor Paul Zahra.
Nexba, which is embarking on its first capital-raising ahead of its impending international expansion, has taken on the former David Jones CEO as an advisor and investor.
Zahra said he was drawn to Nexba’s international market potential and its focus on important health and social issues.
The $1 million capital-raising venture is via Venture Crowd platform and allows others to invest and join the vision.
Tech VC expert Steve Maarbani, a corporate lawyer and former PwC partner, is leading the funding round.
Nexba was founded in 2011 by Sydney-based entrepreneurs Troy Douglas and Drew Bilbe, and prides itself on selling Australia’s first naturally sugar free soft drinks.
“The social impact [Nexba] is having in reducing the sugar intake in people’s diets is enormous – especially as people look to healthier options and governments look at ways to fight obesity," Paul Zahra said.
"It’s a huge point of difference to the big brand names out there."
Nexba released flavours of Cola, Lemon and Orange in August 2016, a move which saw the company's sales more than triple in 2016-17.
