Baiada has signed an agreement to take its Lilydale chicken brand into Coles' frozen food aisles.
The new Baked, Not Fried free-range chicken range is positioned as a better-for-you, premium product that the company says is new to the category.
Aimed at busy families looking for a quick, healthy, meal solution at home, the range comes in flavours chosen by consumers.
The flavours are Lemon and Pepper Tenders; Mexican Spiced Tenders; Herb Ciabatta Schnitzels; and Herb and Parmesan Schnitzels.
Available exclusively in the freezer section of Coles supermarkets, the RRP is $10.
