Australia is being urged to claim a stake in the burgeoning market for plant-based meat alternatives.
Australia possesses "significant capabilities" to lead the Asia Pacific in developing, manufacturing and supplying plant-based meat alternatives, the latest report from think tank, Food Frontier (FF) says.
Its strong reputation for sage, high quality food could position the country as a regional leader in the fast-emerging industry, the Meat Re-Imagined: The global emergence of alternative proteins - what does it mean for Australia report says.
"Alternative proteins are now a reality. They have arrived, and suppliers are struggling to keep up with unrelenting demand. Australia now faces the choice of sitting on the sidelines or being a sectoral leader," FF CEO, Thomas King, says.