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The Australian Pavilion at SIAL China will host a strong Aussie contingent - and our trade minister - with more than fifty local companies exhibiting at the three-day show which kicks off today.

Among the highlights for Australia's food and beverage exhibitors at SIAL China will be a visit from the Australian Minister for Trade, Tourism and Investment Steven Ciobo, who will also present at an Australian business awards night in Shanghai, and attend an AFL match during his three-day visit.

Aussie products being showcased at SIAL China include seafood, honey, dairy products, organic foods, pasta, olive oil, crackers and beverages, with Bickford’s Group, Eliza Ferguson, Mori Seafood, and Honey Australia among the exhibitors.

Meat & Livestock Australia also has 19 meat export companies exhibiting on its stand across an area of 330sqm.

Last year at SIAL China, all the major retailers visited the Australian pavilion, including Vanguard, Walmart, Metcash, Alibaba, and several e-commerce platforms, according to organisers.

“The Australian pavilion will continue to draw quality importers, distributors and buyers looking for Australian Food and Beverages,” Food South Australia market development manager Darren Curnow said.

“Food South Australia is pleased to facilitate and support individual companies from all states and government departments to unite as one under the Australian pavilion.”

In another show first, a video crew will also be filming some of the exhibitors under a cooperative venture between Austrade and Alibaba that will be aired on the online video site Youku.com.

Youku.com, which was acquired by Alibaba Group in 2015, is one of the major video-sharing websites in China, and Alibaba commissioned a crew to film Australian exhibitors and their products during the show, with a local host interviewing them and tasting their products at their booths.

These short videos will be edited and uploaded to the account after the show, with a view to showcasing Australia’s strength and capability in food, beverage and consumer products.