Close×

Consumers in Asia are more interested in healthy eating than those in the west, according to a new survey.

A researcher named Asia Opinions asked 600 consumers in Asia and 700 in the western hemisphere, plus Australia and New Zealand, about their views on a range of nutrition issues.

Nearly seven in 10 of the Asian consumers surveyed (68%) said they were ‘very interested’ in nutrition and healthy eating, compared with just 38 per cent of the westerners.

Levels of interest in nutrition were highest in India, where 82 per cent said they were very interested in healthy eating, and in the Philippines (71%).

But in some western countries interest in a healthy diet was low.

Only 36 per cent of respondents in the UK and 26 per cent in Australia said they were very interested in nutrition and healthy eating, although in the US the figure was as high as 71 per cent.

Two in five (39%) respondents in Asia considered eating less meat to be important to achieving a healthy diet.

But only 25 per cent of westerners felt the same way.

Accordingly, a vegetarian or vegan health claim is nearly three times more likely to influence a consumer to buy a product in Asia than it is a consumer in the west (28% vs 10%, respectively).

Neil Cary, founder of Asia Opinions, said food tended to play a more central role in Asian culture than in the west, and this was reflected in attitudes to diet and nutrition.

Packaging News

Earlier this month PKN published an article that voiced industry concern over the speculation that Qenos might be closing its polymer manufacturing plants in Australia. Qenos has remained silent on the matter. The MD of Qenos customer Impact International, Aleks Lajovic, wants some answers.

Amcor, a global leader in developing and producing responsible packaging solutions, is the proud recipient of eight FPA Awards for innovative and sustainable contributions to the industry.

An impressive number of quality entries into the inaugural Hive Awards created a highly competitive line-up for judges to consider. The packaging category was one of the most strongly contested.