Asahi Super Dry has launched new packaging for its bottled 330ml product six-pack baskets and cartons throughout Australia.
Designed in Japan, the packaging was made to create a more 'premium' feel for the brand.
The product, and bottle design, remains unchanged.
Asahi's Michael Vousden said the new packaging was sleek and sophisticated, mirroring the qualities of the beer.
“The revamped look is a refreshing update for the brand aesthetic and we look forward to getting it out into the market,” he said.
The six-pack and carton packaging is predominately black and shows a more simplistic design, featuring the Asahi Super Dry logo and an image of the bottle surrounded by crisp, ice-cold vapour, updating the red and white colour scheme of previous packaging.
The front label and neck label of the product will remain the same, and stock of the new-look carton and six-pack arrives this month.
