• Amazon is fiercely protecting its rights ahead of its launch in Australia.
    Amazon is fiercely protecting its rights ahead of its launch in Australia.
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Ecommerce giant Amazon has opposed a trademark extension from Perth fashion retailer Glamazon.

It filed opposition via IP Australia to the retailer's application to expand its trademarks for “Glamazon the Label” and “Glamazon” into class 35, according to SmartCompany.

This trademark class covers the general retailing of goods.

Previously, the Perth retailer only had trademarks in class 25, which covers the retailing of fashion goods and other apparel.

Glamazon registered the trademark in 1999.

Class 35 is believed to be Amazon’s most important trademark class as it covers a lot of the services they offer.

Both Amazon and Glamazon must now provide evidence of their claims to IP Australia by 18 August, according to SmartCompany.

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