Made Group has agreed to a new distribution deal with Coca-Cola Amatil, which will see its beverage brands Rokeby Farms and Impressed expand into 50,000 restaurants, cafes and convenience stores around the country.
The latest distribution agreement follows Amatil and The Coca-Cola Company's joint acquisition last October of 45 per cent of Made Group.
Amatil managing director, Australian beverages, Peter West said there were a number of growth opportunities planned with Made Group and Amatil will be continuing to expand its chilled distribution capacity in 2019.
“The distribution of Rokeby Farms Whole Protein Smoothies and the Impressed Juice range will give us an opportunity to distribute the products to more customers, faster,” said West.
“There is a continuing market trend toward healthier choices in beverages. We’ve heard the message on consumer wellbeing, and we’re delivering with a broader range of options.
“We’re all about providing beverage choices for any occasion and I’m delighted that we are able to offer Made’s excellent products.”
Made Group co-founder Matt Dennis says the agreement was well-timed with the opening of the company's new facility in Dandenong, Victoria, and also represents a significant advance for Made Group's business.
“It coincides with the opening of our new manufacturing facility in Melbourne which will allow the Made Group to continue to grow momentum in delivering more products to Australian consumers," Dennis says.
“We are excited to have two of our key brands, Rokeby Farms and Impressed, being distributed through Amatil’s expansive distribution network as it will allow even more Australians to enjoy our beverages every day.”